Skittles is hoping people will think outside of the box when it comes to their Super Bowl advertisement this year. The company announced the “Skittles Commercial: The Broadway Musical” in a press release yesterday (January 15th.) The half-hour show will have Pulitzer finalist Will Eno serve as the playwright, and the musical will feature original songs backed by a live band.
The 17-member cast will also be led by a yet-to-be-announced celebrity. Mars Wrigley Confectionery, the company that makes Skittles, announced that ticket proceeds will be donated to Broadway Cares / Equity Fights AIDS. The show will only be performed on Super Bowl Sunday (February 3rd) at Town Hall in New York City.
