“Trolls World Tour” has made $100 MILLION in digital rentals since it hit on-demand platforms earlier this month. That’s with a rental fee of $19.99, meaning 5 million rentals.
When Planet Earth shut down, Universal decided to release the film straight to digital, rather than postpone its release date.
They also earned millions by charging $20 rentals for movies that had their theatrical runs cut short, like “The Hunt” and “The Invisible Man”.
