Heinz has partnered with a thrift store called ThredUP to sell purposefully ketchup-stained clothes online. It’s called the “Heinz Vintage Drip” collection, and there are “157 secondhand pieces, each with a unique Heinz ketchup stain.”
🍅 IT'S NOT A STAIN. IT'S A STATEMENT.🍅 Introducing a super limited collection of secondhand clothes dripped with Heinz Ketchup. Yes, really. 100% proceeds go to Rise Against Hunger. Shop it now: https://t.co/o1E6cGrcOw #HeinzVintageDrip pic.twitter.com/t9lgU642mH
— thredUP (@thredUP) August 30, 2022
And it IS ketchup so it will fade away over time!
They’re even using the tagline: “Because when it’s Heinz, it’s not a stain, it’s a statement.”
Shirt sizes range from extra-extra-small to extra-extra-large, for both men and women. They also vary from cheap T-shirts to designer labels.
The stained clothes are available to buy online in the U.S. and Canada, exclusively on ThredUP.com/HEINZ through two “drops.” The first drop happened yesterday, but there will be another one on September 13th.
The prices go from about $15 for the random T-shirts to more than $1,000 for an XXL Louis Vuitton shirt.
100% of the proceeds from this collaboration will go to “Rise Against Hunger” in support of global hunger relief.
Source: Food & Wine
