Pizza Hut is marking the 40th anniversary of its BOOK IT! program by giving away one million free personal pan pizzas during National Book Month this October.
According to the restaurant, pizza and reading enthusiasts can use the code “BOOKIT40” at checkout online or on the app to redeem a free personal pan pizza, with an $8 minimum purchase.
To commemorate 40 years, Pizza Hut is sharing a few the fun facts about the literacy program:
- Since 1984, it’s estimated that more than 1.5 BILLION pizzas have been awarded to young readers through the BOOK IT! program.
- From 2013 – 2023 alone, Pizza Hut gave away more than 56 million Personal Pan Pizzas – enough to stretch from coast to coast in the U.S. twice!
- In the past, United States Presidents have shared their support for the brand’s mission to inspire reading among the country’s youth, including President Ronald Reagan.
- From 2019 – 2023, Pizza Hut expanded its program by partnering with First Book, a non-profit designed to offer books at a discount or for free for educators who serve kids in Title 1 schools, to better support children of all backgrounds to help them succeed. In just five years, the partnership has impacted more than 391,000 children at these schools.
